6 SEPTEMBER 2000 Amstrad increases E-m@iler volumes as High Street customer base expands - company to recruit staff for advertiser campaign Amstrad plc announced today that the second phase of the launch of the companyÕs e-mailer has been successfully completed, and that phase 3 of the programme commenced 4 September with increased monthly volumes reaching the market, with extended High Street distribution. The third phase sees an uplift in Amstrad e-m@iler supplies reaching the market, with quotas going to, amongst others, Argos, Comet, Allders, House of Fraser, Rymans, Scottish Power, Tempo and Woolworths. The company is recruiting additional staff to manage the procurement of advertising partners, whose products and services will be downloaded to e-m@iler users. Sir Alan Sugar, Chairman of Amstrad said today: "I am pleased to report that our plans for the e-m@iler are on target and the increased volumes announced today, destined for most national chains, underlines our confidence, and that of our retail customers, in the product." "E-mail traffic and the level of consumer response to advertising offers has been very satisfactory." "In the third phase we will use the growing user base to further evaluate the advertising strategy by recruiting other serious national advertisers." "The first phase involved the technical trial of 500 units at the time of the launch at the end of March. The second phase was to release a restricted quantity to limited High Street distribution." Background: The company will generate its revenue form e-mail traffic and advertising and advertising response. In June Dixons Group acquired, in a £15 million deal, a 20% shareholding in Amserve, the Amstrad subsidiary established to manage the company's e-commerce business. For further information please contact Andrew Bloch/Eva Sogbanmu/Gavin Lewis at Frank PR 0207 693 6999 or Gavin@frankpr.it / Andrew@frankpr.it Go to News Headlines