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14 May 2003 Amstrad research reveals the top ten reasons why Britons email from home Nearly a quarter of Brits email from home to avoid snooping bosses ….and 2% use home email to conduct illicit affairs Research released today by Amstrad reveals the top ten main reasons why people email from home. The research was carried out on behalf of the Amstrad e-m@iler, the UK’s leading super phone, that allows users to send and receive emails and access the internet. The research comes off the back of a recent report released by the Office of National Statistics which revealed that an estimated 11.4m UK households now have access to email at home. Amstrad polled 1,000 users of the Amstrad e-m@ailer super phone in order to highlight the main reasons why Britons email from home. The results were as follows: The Top Ten Main Reasons Why Britons Email from Home: (Source: Amstrad e-m@iler user survey May 2003) 1. To avoid risk of snooping bosses at work reading personal emails (24%) 2. To stay in contact with friends and family overseas (17%) 3. To stay in contact with friends and family in the UK (15%) 4. To apply for jobs (12%) 5. To stay in contact with difficult relatives, without actually having to speak to them (9%) 6. To catch up on work related matters (8%) 7. To bitch about the boss with work colleagues 6%) 8. No email access at work (4%) 9. To pay bills (3%) 10. To conduct an illicit affair (2%) Simon Sugar, Sales and Commerical Director, Amstrad says “It is interesting to see how email culture has impacted on how we communicate from our own homes. It is clear that increased pressure from snooping bosses has been a major cause for people using home email to communicate with their friends and family without the risk of getting a ticking off at work”. The Amstrad e-m@iler is the ultimate communication tool for the home with a pay-as-you-go email facility, internet access and a whole host of services from the latest news and sport through to horoscopes and recipes from celebrity chefs. For more information on the Amstrad e-m@iler visit www.amstrad.com or call 0870 086999 for a brochure. The Amstrad e-m@iler is available from all major high street retailers nation-wide and is priced at £49.99. - ENDS - For further information contact Gavin Lewis, Andrew Bloch or Jeremy Sprigge at Frank PR, tel. 020 7693 6999 One session on the e-m@ilerplus costs 12 pence (plus local call rate per minute). A single session can be used to send multiple emails, plus collect waiting emails at the same time. Electronic greeting cards can be sent individually at a cost of 25p per card. SMS text messages can be sent individually at a cost of 50p. Normal email session rate applies when connecting to ‘amsurf’. The cost of games can be viewed on screen prior to downloading and is dependent on length of use. The cost of downloadable ringtones for the emailerplus can also be viewed on screen prior to downloads. The e-m@ilerplus is easy to set up and registration takes a matter of minutes. There is no joining fee or subscription, and users simply pay for the time spent online, or for each session. All charges are collected and shown via the users normal telecom providers bill. The e-m@ilerplus uses Microsoft Mobile Explorer, which is specifically designed to display low graphic content sites. Other websites may also be viewed, but due to their complexity, may offer limited access. The e-m@ilerplus has a sleek new look in contemporary and stylish silver and blue, while retaining all the features that made the original e-m@iler so successful, including: |
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