Amserve Ltd, the Amstrad plc subsidiary and One.Tel, the UK’s leading alternative telecommunications provider, have agreed to extend and expand upon their relationship. Building upon the success of the advertisements of One.Tel’s services on Amstrads e-m@iler superphones, the companies have teamed up to promote the One.Tel directory enquiry number 118 111. *

Through the tie up with Amserve Ltd, customers will have instant access to the new low cost and effective One.Tel directory enquiry service. Prompted via a series of adverts, displayed directly on all the e-m@iler screens, the 118 111 number will be easily accessible to over 1 million e-m@ilerplus users. The e-m@iler is perfect for those who have difficulty remembering the new 118 numbers. One touch will connect users directly to One.Tel’s 118 111 number. As well as featuring adverts on all of the e-mailers large LCD screens, the 118 111 number will be permanently embedded into the SERVICES area of the entire e-m@iler base.
The e-m@iler, dubbed ‘the billboard in the home’, which is already being used by One.Tel as a way of attracting new customers for low cost call routing, will in turn promote the e-m@iler to their existing customer base. The e-m@iler has an integrated cost-saver facility and can therefore be easily set up to route calls automatically onto One.Tel low call rates.

Simon Sugar, Amstrad’s commercial director said: “ We chose to work exclusively with the One.Tel directory enquiry service because it offers good value to our e-m@iler customer base. The extension of our relationship is a reflection of the mutual respect we have for One.Tel and their commitment as a company to offering, service, value for money and ease of use - Goals we both share. In addition this agreement forms part of our ongoing strategy of developing long term affiliate partnerships to offer useful services and generate revenue for both companies”

Toby Higho from One.Tel explained: “The e-m@iler has proved to be an effective medium for the promotion of One.Tel’s services. Our decision to advertise the 118 111 number on the e-m@iler is a reflection of the success of the medium. It’s hard to imagine a better place to advertise One.Tel’s directory enquiry service than on the screen of a telephone in the home.”

ENDS

For further information:
Amstrad: Gavin Lewis or Andrew Bloch at Frank PR, 020 7693 6999, Gavin@frankpr.it
One.Tel: Carol Barnes, 020 7181 7273, carol.barnes@centrica.co.uk

Notes to editors
*One.Tel’s 118 111 number will cost just 35p. One of the lowest cost directory enquiry numbers on offer. 1p of every call made to 118 111 is donated to the Samaritans.

Detailed product information on the Amstrad latest e-m@iler, the e-m@ilerplus, can be viewed at www.amstrad.com.
The e-m@ilerplus is available from a wide range of retail outlets, including Dixons, Argos, Currys, The Link and Comet at around £49, and by mail order.

About One.Tel:
One.Tel is the UK’s leading alternative telephone company, providing 960,000 fixed line, mobile and Internet accounts to customers in the UK. One.Tel is well known for its low cost call rates both at home and abroad.

The One.Tel Virtual Customer Service Centre allows e-m@ilerplus customers to manage their account on-line at any time, including paying their bill and setting up a direct debit.

One.Tel is a Centrica company. Centrica acquired One.Tel UK in July 2001. Centrica also operates under four other brands in the UK - British Gas, Scottish Gas, the AA and Goldfish Bank.

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