11 JULY 2000 AMSTRAD - DEDICATED TO "GETTING BRITAIN EMAILING" - STRENGTHENS E-M@ILER LAUNCH TEAM. The Amstrad e-m@iler, is set to change the way Britain communicates. To help turn this vision into reality, Amstrad has appointed strategic marketing consultancy Branded Limited. Branded will be responsible for brand positioning and marketing strategy for the e-m@iler. Electronics retailer Dixons Stores Group have already taken a 20% stake in Amserve, the company set up to handle the e-m@iler, ensuring the strongest possible national distribution base for a comprehensive marketing campaign. Philip Ley, Managing Director of Branded, said: "We are delighted to be working with Amstrad on the consumer launch of the e-m@iler now that it has national distribution. This is a product which has the potential to be a genuine mould-breaker in the UK communications market". Simon Sugar, Commercial Director of Amstrad, said "Branded has the expertise to manage the launch of the e-m@iler and add real value to our consumer proposition." With a compelling product, a price-point of £79.99 and a marketing budget of c. £8 million, the e-m@iler will give the whole of Britain the opportunity to join the email revolution. Amstrad has an unparalleled track record in 'popularising' new technology. The company helped revolutionise television-viewing habits through its Amstrad satellite equipment and changed working habits through the introduction of Amstrad personal computers. Amstrad is sure that the e-m@iler, developed in collaboration with BT, will make a similar impact on the communication habits of the nation. For further information please contact Andrew Bloch/Eva Sogbanmu/Gavin Lewis at Frank PR 0207 693 6999 or Gavin@frankpr.it / Andrew@frankpr.it Go to News Headlines