Amstrad plc announced today that the retail price of its e-m@iler has been significantly reduced in most retail outlets to around £29.99 from around £49.99. This planned move is aimed at significantly increasing the installed base.

Lower manufacturing costs together with additional revenue earning services have made the price reduction possible.

Amstrad remains fully committed to the e-m@iler business and continues to develop new software that enhances the functionality and revenue earning potential of the phone. The recent launch of copymail has provided a new business angle to the phone. In addition, Amstrad continues to build relationships with key business partners.

Amstrad’s Commercial Director Simon Sugar said today,

“This is another significant step for Amstrad. With nearly four years e-m@iler experience the revenue per phone has held up well and we continue to add new revenue earning services to the phone. However, increasing the installed base remains a key objective in order to enhance the future long term profitability of the e-m@iler business.”

5 January 2004

For further information contact:
Alison Harper or Gavin Lewis at Frank PR, 0207 693 6999/07769 667810
alison@frankpr.it

Notes to editors:
Detailed product information on the Amstrad e-m@iler can be viewed at www.amstrad.com
The e-m@iler is available from a wide range of retail outlets, including Dixons, Argos,
Currys, The Link and Comet , Sainsburys , Asda , John Lewis at £29.99

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