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7 January 2003 A quarter of Britons are email ignorant... Despite massive technological advances in recent years, a staggering 14 million people in the UK have yet to send or receive an email, a survey released today by the Amstrad em@ilerplus reveals. The headline figure also conceals quite large regional variations in email acceptance. Whereas 8% of people in the South of England have yet to communicate via email, a huge 35% of their Northern counterparts claim to have never made this technological leap forward. The Amstrad em@ilerplus survey then asked those who had never sent an email as to the main reason why. 44% said it was because they did not have access to a computer either at work or home, 27% claimed they were scared or anxious about the technology involved in sending an email, 12% said it was down to the expense and 5% just did not want to and preferred using other means of communication. Simon Sugar, Commercial Director for the Amstrad em@ilerplus said: “It is very surprising that such a huge amount of people in this country are still yet to send or receive an email. Technology is getting easier, thanks to products like the Amstrad em@ilerplus, yet millions still haven’t made that step forward. Hopefully 2003 will be the year that changes that.” The Amstrad em@ilerplus, at £49.99, is the ultimate communication tool for the home with a pay-as-you-go email facility, internet access, sms texting as well as being a digital telephone and answerphone. Regional Differences in Email Usage (% of people who have never sent an email) |
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ENDS For further information, samples or photography, contact Kathy Scard or Graham Goodkind at Frank PR, tel. 020 7693 6999 Notes to editors: The Amstrad em@ilerplus survey interviewed a sample of 2000 people throughout the UK. More information on the em@ilerplus available from www.amstrad.com One session on the e-m@ilerplus costs 12 pence (plus local call rate per minute). A single session can be used to send multiple emails, plus collect waiting emails at the same time. Electronic greeting cards can be sent individually at a cost of 25p per card. SMS text messages can be sent individually at a cost of 50p. Normal email session rate applies when connecting to ‘amsurf’. The cost of games can be viewed on screen prior to downloading and is dependent on length of use. The cost of downloadable ringtones for the emailerplus can also be viewed on screen prior to downloads. The e-m@ilerplus is easy to set up and registration takes a matter of minutes. There is no joining fee or subscription, and users simply pay for the time spent online, or for each session. All charges are collected and shown via the users normal telecom providers bill. The em@ilerplus uses Microsoft Mobile Explorer, which is specifically designed to display low graphic content sites. Other websites may also be viewed, but due to their complexity, may offer limited access. The e-m@ilerplus has a sleek new look in contemporary and stylish silver and blue, while retaining all the features that made the original e-m@iler so successful, including: • Send and receive multiple emails worldwide in one session • Up to 8 secure email addresses - one for all the family • Internet access to a world of on-line pages via “amsurf” • Compose and send SMS text messages to mobile phones • Send electronic greetings cards from the large built in library • Personalise your phone from a wide selection of downloadable ring tones • Digital answering machine • Full duplex hands free speakerphone • 700 name address book with unique hotlink keys to home, office, mobile plus one touch ‘template create’ to send SMS and e-mail • Compose and send text fax messages to fax machines Go to News Headlines |