AMSTRAD LAUNCHES E3
Amstrad plc launches today its third generation e-m@iler , the Amstrad
E3, which includes a colour screen and video phone functionality. The
phone will be sold at a retail price of around £99 or around £179
if bought as a pair.
As well as e-mail, internet access, sms, and games functionality that
are available on the second generation model, the Amstrad E3 includes
a colour screen and built in camera that will enable users to hold video
calls with other users and send and receive picture messages. Picture
messages can be sent to PC users as e-mail attachments and mobile phone
users via the multimedia messaging feature. Initially the phone will be
available through Dixons Group stores with distribution then widened over
the coming months. The existing second generation model will continue
to be sold alongside the new Amstrad E3.
At a retail price of around £99 the product will only have a modest
subsidy per unit and like the second generation model will receive ongoing
revenue from e-mail, internet access, sms, games, and advertising as well
as new revenue from video calls, picture message sending and photo send.
The colour screen will make the internet surfing experience more compelling
for the user and likewise will be more attractive to potential advertisers.
Games usage should also benefit from the colour screen and the inclusion
of a free game pad with every unit.
Amstrad's Commercial Director Simon Sugar said today :
" At a retail price of around £99 the Amstrad E3 is a very
compelling proposition and is a significant step towards bringing video
phone functionality to the mass market. With the introduction of the colour
screen we see great potential to increase advertising opportunities and
further strengthen the surf and games playing functions which will lead
to increased revenues"
15 September 2004
Andrew Bloch, Nita Rushi, or David Fraser at Frank
Phone : 020 7693 6999
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