3 May 2002 Domino’s sign up for a pizza the action with Amstrad e-m@iler plus Domino’s Pizza has signed a deal to advertise on Amstrad’s unique interactive medium, the e-m@iler plus. The email and internet enabled home phone has a digital screen, providing advertisers with a powerful way of targeting consumers with an effective combination of digital and direct response media. Domino’s will be producing a dedicated website for e-m@iler plus users as well as having an embedded advert on the machine and will target consumers with special offers throughout the year. They will go live on15th May. e-m@iler plus users will be able to visit the Domino’s website or respond to ads using Amstrad’s unique ‘touch and speak’ technology. Dubbed in the press as ‘the phone with attitude’ the e-m@iler plus, launched by Amstrad in February 2002, provides advertisers with a ‘poster in the home’, a unique and effective way to target consumers in their home environment. The key to the e-m@iler’s success is that advertising messages appear on one of the most used appliances in the home. Chris Moore , sales and marketing director for Domino’s, said: “The Amstrad e-m@iler plus is an excellent way to maximize our e-pizza offering and it provides a great channel via which we can communicate special offers and news to our customers.” Simon Sugar, Amstrad commercial director, said: “Dominos chose the e-m@iler plus because of its proven track record in delivering responses, while also providing a cost effective means to communicate with potential customers. As a medium, the e-m@iler is flexible enough to be used either as a tactical solution i.e. promoting a particular pizza offer, but can also act as a brand-building tool in the longer-term. We’ve worked with a wide range of companies – from financial services to broadcasting – to provide them with timely and economical ways of reaching consumers.” Other well known brands which have advertised on the Amstrad e-m@iler include HSBC, Virgin Mobile, UCI cinemas, BSkyB and Interflora. ENDS For further information, contact: Eva Sogbanmu/Andrew Bloch Frank PR T: 020 7693 6999 E: eva@frankpr.it