Amstrad E3 e-mailer sales promotion

Amstrad plc announced today that the retail price of its E3 e-m@iler is being significantly reduced in most retail outlets from around £99 to around £49.

This planned price reduction, which will commence over the Easter weekend in Argos, Dixons Stores Group, Comet and certain other retailers, is aimed at encouraging customers to buy the units in pairs thereby facilitating the use of the phone's video call technology. New software has also been downloaded to the existing base of E3 e-mailers which allows users to connect a digital camera and view photos on the e-mailer screen which can then be sent out to friends and family by e-mail.

Amstrad launched the E3 in September 2004, adding videophone capability to its emailer range of superphones that enabled users to surf the internet and send email without the need for a PC.

Amstrad's Commercial Director Simon Sugar said today:

"The new software and lower retail price makes the E3 e-mailer a compelling proposition as an all-round communication device. The fact that you can now buy two E3 e-mailers for around £100 should significantly increase the use of video phone telephony in the home".

The Amstrad E3 is available from Dixons, Currys, The Link, Argos, Carphone Warehouse, Comet, John Lewis and Toys 'R' Us. For stockist information, call the Amstrad helpline on 0906 681 6816 or visit www.amstrad.com.

23 March 2005

Further information:
David Fraser / Neil Ashurst / Andrew Bloch - Frank PR
Phone: 020 7693 6999
E-mail: david@frankpr.it

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