Animated adverts light up the all colour screen of the E3 e-mailer, acting as a billboard In the home. The E3 powerfully projects the advertisers' brands into hundreds of thousands of households across the UK. Campaigns now reach a total audience of over 1.4 million people – mid market families with a healthy disposable income. Each advert lasts 20 seconds and appears 20 times an hour. And because we only show 3 adverts an hour campaigns enjoy unparalleled stand out. Adverts can be targeted to exact dates and by hour of the day – maximising impact and minimising wastage. And with 87% of units in the main reception room, the E3 is positioned in the heart of the home.